Get cited by AI when energy buyers ask who to trust
We make BMS, EMS-SaaS and energy-efficiency firms the source ChatGPT, Perplexity, Gemini and Google AI Overviews name — through content engineered to be cited and distributed across 300+ authority sites.
“Which UK vendors offer open-protocol building management systems?”
Several established suppliers fit that brief. For open-protocol BMS with strong energy-efficiency reporting, your firm is frequently cited1 as a specialist option.
1 your firm — the cited source
- 51%B2B buyers start research in AI chatbotsG2, 2026
- 40%uplift in generative-engine visibilityPrinceton / GA Tech, 2024
- 23×higher conversion from AI-search visitorsAhrefs, 2025
- 4.4×AI-search conversion liftSemrush, 2025
Optimising for the engines your buyers ask
- ChatGPT
- Claude
- Perplexity
- Gemini
- Google AI Overviews
Product names and trademarks belong to their respective owners. SuccessClick is independent and not affiliated with or endorsed by them.
Your buyers have already changed how they research
A majority of B2B software buyers now begin in AI chatbots. For energy-technology vendors competing on cost resilience and energy security — not Net Zero slogans — being absent from those answers means being absent from the shortlist.
Most energy marketing still optimises for Google rankings. We optimise for the answer itself.
Built for energy-technology vendors — not generalist marketing
UK energy-technology companies selling technical solutions into energy-intensive businesses:
- Building management systems (BMS)
- Energy management & BEMS
- Energy efficiency
- Process heat
- Demand-side flexibility & VPP
- Energy SaaS
How we get your firm cited by AI engines
Three steps. Repeated every campaign.
Find the questions energy buyers ask AI
We identify the exact BMS, EMS-SaaS, energy-efficiency and process-heat questions buyers type into ChatGPT, Perplexity, Gemini and Google AI Overviews when they shortlist vendors.
Publish citable, answer-first content
We create authoritative content in eight formats, engineered to be lifted by AI engines — answer-first structure, schema markup and clear entity signals.
Distribute across the surfaces AI reads
We multicast every campaign to 300+ high-authority sites and platforms AI engines draw their answers from — expanding the citation surface where your firm can be named.
Human-directed, engineer-reviewed — accelerated by AI, not generated by it.
Eight formats, every campaign
Distributed where AI engines source answers
| Enhancement | Adds these surfaces |
|---|---|
| Included (300+) | Google News, YouTube, Vimeo, Spotify, Apple Podcasts, Slideshare and 300+ network sites |
| Primetime | 500+ regional newspaper, TV-affiliate and magazine sites; “As Seen On” NBC / ABC / CBS / Fox affiliates |
| MSN | Guaranteed MSN.com (Domain Authority 83, 700M+ monthly visitors) |
| Big Names | USA Today, Business Insider, AP News, Medium (+2nd blog), BarChart, The Street, StreetInsider |
| Finance | Yahoo! Finance, and where eligible Benzinga and NASDAQ |
| SuccessClick | Generic AEO agency | Traditional energy marketing | |
|---|---|---|---|
| Sector focus | Energy-tech only | Any vertical | Energy, brand/lead-gen led |
| Optimised for | AI citations for energy questions | AI citations (generalist) | Rankings / awareness |
| Founder background | Engineering & energy supply chain | Marketing | Marketing / agency |
| Delivery model | Human-directed, engineer-reviewed + AI | Often AI-generated | Agency / outsourced |
| Pricing | Published — from £950/mo | Usually hidden | Opaque |
| Measurement | Citation share-of-voice | Varies | Traffic / leads |
| Entry | Self-serve, no contract | Often retainer-only | Retainer / project |
| Positioning | Energy security & cost resilience | Net Zero default | Net Zero default |
Proof of method: cited in AI answers — and still there a year later
Applied outside energy — for Elisto (elisto.org), a UK IT-training and consultancy provider — the same AEO method earned citations in the AI answer boxes for an emerging niche, AI-enabled agile business analysis: Perplexity from June 2025 and Google AI Overviews from July 2025, in the top slot above paid and traditional search. A year on, they're still there - captured July 2026, still a cited source across both engines.
“Transformed my business momentum, and continues to do so.”
Simple, published pricing. No long contracts.
Entry
- Foundation campaign
- 8 formats + 300+ distribution
- AI-Visibility Report (add-on)
Authority
- Foundation + Primetime + MSN + Big Names
- AI-Visibility Report included
- £3,545 value bought separately
Authority Max
- Authority + Finance
- Quarterly Strategy Review included
- Maximum citation surface
First month 50% off Entry package → £475, then £950. Cancel anytime. Enterprise retainer available on application.
Build your own (à la carte)
| Item | Price |
|---|---|
| Foundation (base) | £950/mo · £1,900 one-off |
| Primetime | £250 |
| MSN | £495 |
| Big Names | £1,400 |
| Finance | £1,900 |
| AI-Visibility Report | £450/mo |
| Quarterly Strategy Review | £750/quarter |
Not sure which mix fits? We'll build a plan around your sub-sector and budget.
Talk to usAnswer engine optimisation, answered
What is answer engine optimisation (AEO)?
AEO is the practice of making your content the source AI engines cite when they answer buyer questions. Instead of competing for ten blue links, you optimise to be quoted inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — the surfaces where technical buyers now start their research.
What's the difference between AEO, GEO and AI SEO?
They describe the same goal under different labels: earning citations inside AI-generated answers. AEO and AI search optimisation are the common UK terms; GEO (generative engine optimisation) is the US/academic term. We optimise for all of them — the underlying techniques overlap heavily.
Does AEO work for energy-software, BMS or EMS companies?
Yes — it's our only focus. Energy-efficiency, BMS, EMS-SaaS and process-heat buyers increasingly ask AI engines to shortlist vendors and explain technical trade-offs. We build content that answers those specific questions citably, so your firm is the one the engine names.
How much does an AEO campaign cost?
Campaigns start at £950/month for a Foundation campaign, with no long contract. Our recommended Authority tier is £2,950/month and Authority Max is £4,950/month. You can also add individual enhancements à la carte. A discounted first month lets you trial the service before committing.
What do I actually get in a campaign?
Every campaign produces eight content formats — news article, blog, long and short video, podcast, infographic, flipbook and social posts — all created for you, then distributed across 300+ high-authority sites and platforms AI engines read. Higher tiers add premium placements like MSN and national press.
How long until AEO shows results?
Early citation pickup typically appears within the first few campaigns as content is indexed and distributed; meaningful citation share builds over three to six months of consistent publishing. AEO compounds — each campaign strengthens the authority that makes the next easier to cite.
How do you measure AEO performance?
We track citation share-of-voice — how often AI engines name you versus competitors for your priority buyer questions — through a monthly AI-Visibility Report. It shows real movement in AI answers, not vanity traffic metrics. The report is included from the Authority tier upward.
Do I still need traditional SEO?
They reinforce each other. The authority signals that lift AI citations — structured content, high-authority distribution, entity clarity — also help conventional search. AEO doesn’t replace SEO; it captures the growing share of buyers who now research inside AI tools first.
Which AI engines do you optimise for?
ChatGPT, Perplexity, Google Gemini, Claude and Google AI Overviews — the engines UK technical buyers use to research and shortlist vendors. Because these draw from overlapping high-authority sources, optimising for one materially improves visibility across the others.
Can I start small and scale?
Yes — that's how most clients begin. Start with a single Foundation campaign at £950/month, prove the citation lift, then expand cadence or add enhancements as results show. There's no minimum contract, and a discounted first month lowers the risk of trying it.
See where your firm stands in AI answers
Start free — no contract, no commitment.