When a building owner asks AI how to cut the energy bill or stay compliant, make sure it names you.
We make energy-efficiency and building-compliance firms the source AI engines cite — ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — while keeping you visible in traditional Google search. Found on Google and recommended by AI, from one campaign.
- Energy efficiency and compliance
- Building compliance and safety
“Who can carry out our ESOS Phase 4 energy audit?”
Several UK assessors can. For multi-site estates, your firm is frequently cited1 as a specialist option.
1 your firm — the cited source
- 51%of B2B software buyers start research in an AI chatbot more often than GoogleG2, 2026
- up to 40%visibility boost in generative-engine answers, on the authors' benchmarkAggarwal et al., KDD 2024
- 23×AI-search visitor conversion vs organic, on Ahrefs' own siteAhrefs, 2025
- 4.4×average AI-search visit vs organic, by conversion, across 500+ SEO and marketing topicsSemrush, 2025
Optimising for the engines your buyers ask
- ChatGPT
- Claude
- Perplexity
- Gemini
- Google AI Overviews
Product names and trademarks belong to their respective owners. SuccessClick is independent and not affiliated with or endorsed by them.
Search is moving from links to answers — we work both
For two decades, being found meant ranking on Google: Search Engine Optimisation (SEO). AI engines now answer questions directly, and being the cited answer — Answer Engine Optimisation (AEO), also called AI SEO or Generative Engine Optimisation (GEO) — is where the next share of visibility is won. See the evidence and its limits.
We don't make you choose. SuccessClick runs SEO and AEO together, so you stay found on Google today and get recommended by AI as your buyers move across — competing on cost and compliance resilience, not Net Zero slogans.
Energy efficiency and building compliance — one buyer who researches hard
UK firms that cut energy costs or keep buildings compliant. Their buyer, the estates, facilities or energy manager, compares suppliers carefully before making contact.
Energy efficiency and compliance
ESOS assessors and energy consultancies (ESOS, SECR, energy audits, carbon reduction plans), and the engineering firms that deliver what the audit finds: process heat, heat recovery and energy services.
Building compliance and safety
Fire risk assessors, fire and security installers, passive fire specialists, emergency lighting testers and water hygiene (legionella) firms.
How we get your firm cited by AI engines
Three steps. Repeated every campaign.
Find the questions your buyers ask AI
We identify the exact questions estates, facilities and energy managers type into ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews when they shortlist suppliers, across energy efficiency and building compliance.
Publish citable, answer-first content
We create authoritative content in eight formats, engineered to be lifted by AI engines — answer-first structure, schema markup and clear entity signals.
Distribute across the surfaces AI reads
We multicast every campaign to 300+ high-authority sites and platforms AI engines draw their answers from — expanding the citation surface where your firm can be named.
Human-directed, engineer-reviewed — accelerated by AI, not generated by it.
Eight formats, every campaign
Distributed where AI engines source answers
| Enhancement | Adds these surfaces |
|---|---|
| Included (300+) | Google News, YouTube, Vimeo, Spotify, Apple Podcasts, Slideshare and 300+ network sites |
| Primetime | 500+ regional newspaper, TV-affiliate and magazine sites; “As Seen On” NBC / ABC / CBS / Fox affiliates |
| MSN | Guaranteed MSN.com (Domain Authority 83, 700M+ monthly visitors) |
| Big Names | USA Today, Business Insider, AP News, Medium (+2nd blog), BarChart, The Street, StreetInsider |
| Finance | Yahoo! Finance, and where eligible Benzinga and NASDAQ |
| SuccessClick | Generic AEO agency | Traditional energy marketing | |
|---|---|---|---|
| Sector focus | Energy and building compliance only | Any vertical | Energy, brand/lead-gen led |
| Optimised for | AI citations for energy and compliance questions | AI citations (generalist) | Rankings / awareness |
| Founder background | Engineering & energy supply chain | Marketing | Marketing / agency |
| Delivery model | Human-directed, engineer-reviewed + AI | Often not disclosed | Agency / outsourced |
| Pricing | Published — from £1,800/mo | Usually hidden | Often opaque |
| Measurement | Citation share-of-voice | Often not prominent | Traffic / leads |
| Entry | £950 SEO & AI Search Sprint, credited to month one if a campaign starts within 30 days of purchase | Often retainer-only | Retainer / project |
| Positioning | Cost & compliance resilience | Typically too general focus | Typically too general focus |
Proof of method: cited in AI answers — and still there a year later
Applied outside energy — for Elisto (elisto.org), a UK IT-training and consultancy provider — the same AEO method earned citations in the AI answer boxes for an emerging niche, AI-enabled agile business analysis: Perplexity from June 2025 and Google AI Overviews from July 2025, in the top slot above paid and traditional search. A year on, they're still there - captured July 2026, still a cited source across both engines.
“Transformed my business momentum, and continues to do so.”
Simple, published pricing
Start with the SEO & AI Search Sprint — £950, one-off
A full picture of where you stand across Google and AI: a multi-engine citation baseline, your share-of-AI-voice against named competitors, a traditional SEO snapshot, and a prioritised 90-day roadmap. Delivered as a branded report with a 30-minute readout call.
Credited in full against your first month if a campaign starts within 30 days of purchase.
See what the SEO & AI Search Sprint includesFoundation
- Foundation campaign
- 8 formats + 300+ distribution
- AI-Visibility Report included
Authority
- Foundation + MSN + Big Names
- AI-Visibility Report included
- Guaranteed MSN and national-press placement
Authority Max
- Authority + Primetime + Finance
- AI-Visibility Report included
- Maximum citation surface
Campaigns run on a three-month minimum term. AEO compounds — content has to be published, indexed and distributed before AI engines start citing it, and three months is the shortest honest window in which to see that movement. Enterprise retainer available on application.
Add-ons (available on any tier)
| Add-on | Price |
|---|---|
| Primetime | £495/mo |
| MSN | £795/mo |
| Big Names | £1,400/mo |
| Finance | £2,300/mo |
| Quarterly Strategy Review | £1,200/quarter |
Not sure which mix fits? We'll build a plan around your sub-sector and budget.
Talk to usAnswer engine optimisation, answered
What is answer engine optimisation (AEO)?
AEO is the practice of making your content the source AI engines cite when they answer buyer questions. Instead of competing for ten blue links, you optimise to be quoted inside ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — the surfaces that answer questions directly.
What's the difference between AEO, GEO, AIO and AI SEO?
They are four labels for the same goal: earning citations inside AI-generated answers. Answer Engine Optimisation (AEO), AI Optimisation (AIO) and AI SEO (AI search optimisation) are the common UK terms; Generative Engine Optimisation (GEO) is the US and academic term. We optimise for all of them — the underlying techniques overlap heavily — alongside traditional Search Engine Optimisation (SEO), so you stay visible on Google too.
Which kinds of firm do you work with?
Two groups. Energy efficiency and compliance: ESOS assessors and energy consultancies, including SECR, energy audits and carbon reduction plans, and the engineering firms that act on an audit's findings. Building compliance and safety: fire risk assessors, fire and security installers, passive fire specialists, emergency lighting testers and water hygiene firms. What they share is a buyer who compares suppliers carefully before making contact. We build content that answers those buyers' questions citably, so your firm is the one the engine names.
How much does an AEO campaign cost?
Campaigns start at £1,800/month for a Foundation campaign, on a three-month minimum term. Our recommended Authority tier is £2,950/month and Authority Max is £4,950/month. Every tier includes the monthly AI-Visibility Report. You can also start with a one-off £950 SEO & AI Search Sprint, credited in full against your first month if a campaign starts within 30 days of purchase.
What do I actually get in a campaign?
Every campaign produces eight content formats — news article, blog, long and short video, podcast, infographic, flipbook and social posts — all created for you, then distributed across 300+ high-authority sites and platforms AI engines read. Every tier includes the monthly AI-Visibility Report. Higher tiers add premium placements like MSN and national press.
How long until AEO shows results?
Early citation pickup typically appears within the first few campaigns as content is indexed and distributed; meaningful citation share builds over three to six months of consistent publishing. AEO compounds — each campaign strengthens the authority that makes the next easier to cite.
How do you measure AEO performance?
We track citation share-of-voice — how often AI engines name you versus competitors for your priority buyer questions — through a monthly AI-Visibility Report. It shows real movement in AI answers, not vanity traffic metrics. The report is included with every campaign tier.
Do I still need traditional SEO?
They reinforce each other. The authority signals that lift AI citations — structured content, high-authority distribution, entity clarity — also help conventional search. AEO doesn’t replace SEO; it adds the buyers who start their research in an AI tool. SuccessClick runs SEO and AEO together, so you stay found on Google today and get recommended by AI as your buyers move across.
Which AI engines do you optimise for?
ChatGPT, Perplexity, Google Gemini, Claude and Google AI Overviews, the main AI engines that answer questions directly. Some groundwork makes a page eligible to be cited by any of them: a direct answer under each question-shaped heading, schema that matches what the page shows, HTML that crawlers can read without running JavaScript, and AI crawlers allowed in robots.txt. Our AI Search Optimisation Checklist sets out those steps. Beyond that groundwork, each engine cites differently and we measure each one separately.
Can I start small and scale?
Yes — that's how we suggest clients begin. Start with the one-off £950 SEO & AI Search Sprint to see exactly where you stand, then move onto a Foundation campaign at £1,800/month with the Sprint fee credited in full if the campaign starts within 30 days of purchase. From there you can add enhancements or step up to Authority as the citation data shows what is working. Campaigns run on a three-month minimum term, because that is the shortest honest window in which AI citations build.
See where your firm stands in AI answers
Start free — no contract, no commitment.